Marketing for the Fiat 500 C appears to mostly be in the high gear, and the car gets attention by hanging upside down at airports or having multiple fiberglass replicas put across the street. The latest gig involves a giant 500 C that is currently in the UK as part of its all-European tour. And well, it is huge, making the petite car a lot larger than many giants.
The car will be in London from August 28 to September 2, as part of an event called “The Big Smile.” The model replicates the drop-top style of the 500 convertible with a projection of the sky on to the inner lining of the car’s roof.
Via: Carscoop